Bellwether Community CU Wins Excellence Award at CUNA Marketing & Business Development Conf
Bellwether Community Credit Union, headquartered in Manchester, NH, captured a coveted Excellence Award at the CUNA Marketing & Business Development Council's 21st annual conference held March 12-15 in Orlando, FL.
The awards recognize outstanding new marketing and business development approaches with potential for universal application across the industry. Without regard to asset size, a panel of judges selected winners based on strategy, process, application, and results. Representatives from the winning credit unions were present at the conference to accept their award. Bellwether Community Credit Union was recognized for its Easy Awards Program.
The credit union rolled out their brand, Bellwether - Where Easy Adds Up!, along with four pillars of the brand, and provided training to employees. The credit union wanted to ramp up and reinforce the effort, refresh the brand with the staff, and integrate the "DIME" ("Did I Make it EASY?") rewards program with employees. In this program, coins can be saved up, and when the employee collects 20, they can be turned in to receive a $50 gift card.
Employees received a coin imprinted with the Bellwether logo and four pillars, in recognition of performing a task, project/assignment, or a new idea that made things easier for members. The program is an opportunity to emphasize the brand, recognize employees, and re-energize the team to live the brand.